Marketing your content is marketing on various digital media, blogs, videos or similar media, advertising and search engine optimisation.
Do you need content marketing and if so, what can you accomplish with it and how can you achieve that?
In this article, I will show you what marketing your content is and what you need to know about it.
You probably read a general description of content marketing. If you didn’t, in a nutshell, marketing your content means addressing your target group. Entertaining or informative content, which ultimately can win customers or strengthening customer loyalty.
So far so good.
What do you think after reading this? Is content marketing suitable for you and your business?
Even if content marketing is known as a quick and cost-effective strategy for getting more traffic to your website, marketing your content pays off, mainly in the long-term. I’m going to explain why that’s so.
It is essential that you follow a long-term marketing your content plan and are willing to invest time and resources. If you don’t want to do that, you better leave it alone and spend your funds elsewhere.
For many, content marketing is new territory.
They have heard of it; they want to try it and hope for quick success.
Because it’s a type of marketing that anyone can implement relatively quick and easy by writing a blog post. The difficulty of doing so, however, is greatly underestimated.
People that aren’t informed and trying content marketing as a tag-along type of thing.
Often publishing contributions that don’t address a specific target group and a niche. Contributions that have neither, relevant keywords nor a clear strategy.
The sad thing is that, while much is done for content marketing, for example, many blog posts are published. Successes still disappoint, and then people come to the wrong conclusion, marketing content would bring them nothing,
Not to misunderstand, there’s nothing wrong with you tackling marketing yourself. It just has to be done right.
Sometimes, content marketing needs to be experimented a bit to see which measures are making the most impact. Be brave, because as long as you document your steps and measure the results, you can only benefit from them. Worst case, you know what’s not working at the moment.
So be open to new marketing concepts when you start with content marketing.
Not only but because of the responsive design, when using mobile devices, web pages are dynamic. As dynamic as the competition in the content marketing area.
In fact, you must also be dynamic within the strategy of marketing your content.
What does dynamic mean in this context?
It means, for one thing, that you have to measure and document the reactions to your current strategy so that you can react to them afterwards and adapt your strategy accordingly.
You can imagine this as follows.
You did keyword research and wrote a blog post around a specific keyword. After some time, you look into your analysis programs and find that this post has been found and clicked on in Google, but with an entirely different keyword.
Now, it makes no sense to stiffen up on the keyword you’re targeting first, but tailoring your post to the new keyword for better locating through the search engines.
The other thing is, you need to be able to observe changes in the needs of your target group. See new trends and new keywords and react quickly.
So you won’t miss opportunities, because a new trend doesn’t fit into your original concept.
Also, you should always question which social media channel, is it Facebook, Instagram or Twitter, fits your target audience and the goals you’ve set.
Hence, if you want to work out a static concept, execute it and finish it afterwards, you won’t be happy or successful with content marketing.
If you’re ready to manage content marketing holistically, get involved in something new and stay dynamic, you’ll have a great chance of succeeding.
The industry you are in or whether it is B2B or B2C is hardly relevant.
But what exactly are the successes marketing your content can achieve?
Marketing your content can have many effects, and the deciding factor is most importantly your strategy and its implementation.
Nevertheless, the general goals and effects of content marketing are as follows.
There is more traffic on your website, which translated to a higher number of visitors. That can be achieved primarily through search engine optimisation, as it is closely related to content marketing. Search engine optimisation without content is quite difficult.
In case you wonder, traffic does not equal visitors. Traffic is all hits that find your site, but a visitor is a hit that stays and interacts with your site.
One goal of marketing your content is a higher placement within search results. But that doesn’t happen, between here and now, quick. To climb in the search results, you have to produce long-term and steadfast content. That’s why marketing your content pays off, especially in the long run.
An increased number of visitors, of course, produce nothing. Therefore, marketing your content should increase the conversion rate. More visitors should perform the action that you want.
For example, for an online store, that would be buying a product, but it could also be subscribing to the store’s newsletter.
Marketing your content can also be used to reach a new audience that was not previously part of the customer base. That’s customising content for that particular audience.
By providing content with add value free of charge, you can strengthen long-term customer loyalty. That way you differentiate yourself from competitors who don’t engage in content marketing or poor content marketing.
And strengthen the confidence and interest in your business. Hence, emphasising the uniqueness of your business.
With good content, you can also position yourself as an expert in your industry. Potential customers will come to your site in search of a solution to a problem. They will be happy to remember you and your brand when they are satisfied with the content.
For example, you write about topics your competitors don’t touch because they seem to think they are not important, your readers will automatically wonder what valuable knowledge you have left in hand if you reveal that knowledge.
Earlier I spoke of a target group, niche and uniqueness.
I can tell you one thing,
Many of your competitors don’t know who their target audience is. Even worse they don’t know how their business is unique.
Engaging with content marketing means you also need to engage more with your business. Reflect where you are at the moment and where you want to go.
Especially for small and medium-sized businesses, this strategic analysis often falls short. Marketing your content offers an excellent opportunity to get started.
That sounds pretty good, but also somehow complicated? Well, let me show you more about content marketing.
The thing content marketing often fails is not the consistent production of content such as blog posts or finding new topics.
Many simply don’t have a clear strategy to follow.
But building a good foundation is essential for marketing your content success.
Most of your competitors haven’t dealt with below points.
You need to know which core message you want to communicate. For example, if you run a blog, a visitor should see an overview of all posts.
Choose a niche for your core message. You should serve this niche with your business. If you don’t have a niche, you should think about your general business strategy.
Closely related to the core message is the target group. Who do you want to address? For who do you produce content? Who should become your customer? Imagine a particular person and sharply limit the characteristics of this person.
Many entrepreneurs are afraid that they address too few people and want to stick to more general content. But that instead leads to the produced material is for everyone, but in the end, it reached nobody.
Especially if you do search engine optimisation, you probably pay attention to the keywords, after all, you want to be in the top of the search results.
What’s important is that you ask what’s behind the keywords, what does someone want to know. Who enters a particular search term? Which solutions are available to the searcher? What makes your answer better?
You should ask yourself and answer these questions.
In addition to these basic things, it is, of course, important that the quality of the content, the sound and the layout is right.
Equally important is a good website. Attracting visitors to good content is only useful if your site is attractive to visitors. If it makes them spend more time on your site. If the website is not right, content marketing brings nothing.
Document your content marketing! A study has shown that documentation is directly related to success. That’s the only way you can evaluate and, if necessary, adapt your previous implementation, keyword dynamic.
Are you convinced of content marketing? Do you want to know how to start?
You have dealt with your content plan, strategy, core message, niche and target group are all set. Now, you probably want to start with the implementation, finally.
I’ve talked a lot about content that adds value, what’s the specifics?
Most run a blog and produce content in the form of blog posts. For that to be not too monotonous and you can differentiate yourself and spice up a blog through other media. For example, infographics, ebooks, and other free goodies.
If you write about topics that interest your audience and serve your niche, you’ve already mastered the hardest part. Don’t worry if writing seems hard, or you’re concerned that your contributions may be boring. It’s easy to check and improve.
Also, once your marketing your content has started and you write blog posts on a regular basis, you can optimise your writing process and make better posts in less time.
One thing you must always remember, Measure Your Results!
With different tools e.g Google Analytics you can determine which of your actions brought how many visitors to your website. How many visitors have become your customers? Which keywords, how your site fares on Google, and so forth.
Reflect on your concept critically and change what didn’t work.
If you don’t measure the impact of your content marketing, you probably won’t succeed.
All in all, it sounds pretty nice, but how difficult is it really?
How difficult is marketing your content?
Marketing your content is not difficult at all.
What you need is a good base, that is, a good content strategy.
If you’ve identified a core message, niche, and audience for marketing your content and are doing proper keyword research, you’re better off with your strategy than many of your competitors.
If you also document everything, measure the effects of your marketing projects, analyse, reflect and respond dynamically, then hardly anything can go wrong.
Of course, you also need to spend time and resources to continue pursuing your strategy, and not just parenthetically!
It’s also useful if marketing your content is part of your overall marketing strategy and different channels that support each other.
If you pay attention to these things, nothing should stand in the way of your success in content marketing. Marketing your content is the way to go if you want more traffic, better search results, a higher conversion rate or a new target group.
All eyes are on you. Go get ’em!
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